Digital Marketing

5 Killer Ways Of How AI Marketing Improves Your Business

By Shane Brown February 17, 2022 Form Image 282 Views

AI Marketing

Grab your seatbelts marketers – AI marketing is here!

There was a time when we used to do everything manually, whether it was about deploying marketing strategies or doing a mundane task.

However, since the arrival of AI in the market, this scenario has changed entirely. With it, you can automate all the dull, run-of-the-mill works instantly and focus on the “right aspects” of your business.

Is that all?

No, not really.

Aside from completing the regular day-to-day assignments, AI marketing can be beneficial for you in various other segments too!

But, before we learn more about it, let’s see what we’ll discuss here –

  • A fundamental viewpoint of AI marketing
  • Will AI marketing be beneficial in today’s market?
  • Questions that might arise in your mind regarding AI marketing

So, are you excited? Then, let’s begin our journey to the world of AI in digital marketing right away!

What Is AI Marketing?

What Is AI Marketing

AI marketing, as the name implies, leverages artificial intelligence technology to streamline your marketing ventures efficiently. This way, it becomes easier for you to boost the consumer experience and reach your end goal right away. 

That’s not where the usage of AI marketing ends, though.

You can also utilize consumer data through artificial intelligence. Therefore, if you can integrate it successfully, you can anticipate your consumer’s next move successfully. It will offer a more personalized experience to your customers and improve your website’s performance.

Aside from this, the other uses of AI include –

  • Analyzing data
  • Media buying procedures
  • Natural language processing
  • Automated decision making
  • Real-time personalization (of texts or marketing approaches)
  • Content generation (for the website and marketing purposes)

Should You Utilize AI Marketing For Your Business?

Should You Utilize AI Marketing For Your Business

Yes, yes, and yes!

If you want to generate more leads and offer a state-of-the-art consumer experience, AI integration will be a must for you. Let us explain why!

Benefit – 1: It Offers Competitive Advantage

As mentioned before, artificial intelligence can help you read consumer data much quicker than usual. Therefore, if there’s a loophole in your marketing strategy, you will know about it right away and improve its overall efficiency.

And, with the rectification of your marketing campaign, you will start performing better than your competitors in the market.

Benefit – 2: You Can Create High-Quality Ads

While creating an advertising campaign, we select supplemental tools to find the right keywords and other related information regarding the same. This way, it becomes easier for us to target specific audience segments and convert them into our potential consumers.

So, what happens if the ad doesn’t work as you had intended?

Well, you go back to your drawing board, find new keywords, look for search intent, and research even more to rectify your mistakes.

Sounds too tedious, right?

This is where AI marketing comes in and streamlines everything!

The technology absorbs a lot more data than usual, formulates it accordingly, and paves the path of creating engaging ads. If you delve a little deeper into your research, you can also refine your older campaigns and remarket them for lead generation.

Benefit – 3: Producing Personalized Content Will Be Easier

AI marketing primarily focuses on an individual audience and the experience they’re looking for from your business. So, you should use this data and create content for your targeted market to personalize their experience accordingly. 

For example, if you integrate AI technology into your email marketing campaign, you can personalize sales pitches for your audience. It, in turn, can improve your email opening rate and boost your overall conversion rate off the roof!

Benefit – 4: It Improves Your Overall Productivity

This one’s pretty self-explanatory, though.

With AI, you can automate almost any and every mundane task within seconds. It, in turn, helps you save your time as well as resources and boosts the productivity of your marketing plans as well.

Benefit – 5: You’ll Be Able To Add Bots On Your Site

Do you have a website representing your business? You have one, right? If so, then you should add an AI-powered bot on it right now!


An AI chat function can understand the common queries raised by your audience and answer them efficiently. Besides, it can also offer suggestions related to the previous questions asked by the visitors. The readers will appreciate such quick responses and come back to your website again.

Frequently Asked Questions(FAQs)

1. How AI Is Used In Marketing?
Artificial intelligence is used in specific marketing efforts where efficiency and speed are essential. AI-powered tools use customer profiles and data to learn how to communicate with everyone on a personal level. And, when the time is right, it will send them tailored messages without the intervention of your marketing team.
2. Is AI Marketing Legal?
Of course. Many governments and countries are even trying to prompt people to integrate AI into their systems. So, if you are considering using the same for your website or business, it will be alright to go ahead!
3. What Are The Benefits Of AI Marketing?
The common benefits of AI marketing include –

  • Helps in researching on consumers quickly
  • Enables you to create personalized content
  • Identifies the trends in data marketing efficiently
  • Offers a convenient and effective consumer experience
  • Saves time and allows you to think critically
4. What Are The 4 Types Of AI?
As per the current classification system, the four different types of AI that can be used for marketing are –

  • Limited memory
  • Reactive
  • Theory of mind
  • Self-aware
5. How Does AI Help Small Businesses?
Small businesses, in essence, can use AI marketing to build consumer relationships and marketing campaigns. You can also help businesses make proper and informed decisions by following their consumers’ search intent. Besides, AI’s ability to streamline projects and boring tasks can also boost your organizational productivity massively!
6. What Is The Full Form Of AI?
The full form of AI is Artificial Intelligence.


Since its inception, the subject of AI has evolved pretty extensively. Previously, it was being used in the technical departments only. However, due to its efficiency and effectiveness, many people are utilizing it in the field of marketing as well.

But, there’s a hitch.

The world of AI marketing is still quite mystifying and complicated. Therefore, if you don’t have any idea of what you are doing, you’ll end up making a mess while creating your marketing strategy.

In any case, we will be finishing up our article here today. If you have any questions or queries regarding anything, make sure to let us know in the comments below. We’ll try our best to help you out in any way possible!

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Shane Brown

Shane Brown was born and raised in New York. He is a passionate blogger and chief blogging officer at He is the man behind Search Engine Magazine, a well-known SEO Magazine. Shane specializes in inbound marketing and creative sales copy.

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