In this Digital marketing era, many businesses in India are aggressively pursuing the digital. One of the most important things that they have to do in order to enhance their online presence is having an SEO company that looks out for their best interests.
However, with so many SEO agencies coming up, it is essential that one takes the necessary precautions to get a company that suits their business.
In other words, the kind of SEO agency that you choose for your business has to be able to help you drive traffic to your website.
We can think of SEO as a tool that helps people get their topics of interest on the internet. Some of the most commonly used search engines used by people across the world include Google, Yahoo, and Bing among others.
Your SEO agency should be able to help you create relevant content for your website and promote the products and services that you offer by reaching out to a wider customer base.
This is the very reason why hiring the best SEO agency is one of the most effective ways for marketing companies to achieve their desired results while improving sales and generating as much revenue from their products as they possibly can.
Therefore, if you have a business in India you would like to attract an online presence of your target audience. What better way to achieve than with the use of an SEO agency.
So many SEO agencies are present in the market. However, the most important question is ‘how do you choose the best SEO agency for your business?’
In this article, we will discuss some of the factors that you have to consider when selecting an SEO agency that suits your business needs. Let us look.
Do you know your Digital marketing needs?
Well, this is the very first question that you have to ask yourself. What is your brand about and what is your target audience? How would you want to reach your target audience?
Well, all these questions will help you put into perspective some of the most important things to make your business a success.
These questions are what helps you set your goals. Before you can actually choose the most suitable digital marketing agency for your business, it is important that you have all the requirements and needs in perspective.
The only way you can do this is if you have, SMART objectives that you would like to achieve through the SEO agency. You have to understand that every business has its own unique needs and requirements.
Therefore, take the time to assess your business and determine the goals and needs you have before you can hire an SEO agency.
Do you have a strategic approach to Digital Marketing?
Before you can select the right SEO Company for your business, you first have to ensure that you have a strategic approach that you can use to promote the business. The best way to do this is by first assessing your business and how best to brand it, and how to promote it online.
These factors play a critical role in helping you determine what the most cost-effective prices that align with your expected return on investment (ROI).
In other words, the strategic approach has to be in the form of such objectives as branding, keyword rankings for your search queries and that of your target audience, visibility, sales, lead generation as well as revenue.
All these are the things that will help you choose the best SEO agency that gives you optimal output at cost effective prices.
What is your allotted budget for Digital Marketing and SEO Services?
Just like any other business decision, the budget is very essential when choosing the best SEO agency to use. If you are going to hire the best company in the market, you have to look at what your budget is.
What are you able to pay to the agency for their services? What services do you need from them? You have to ensure that it is something that you can afford without stretching your budget.
One mistake that most businesses make is thinking of an SEO company in terms of their prices, and hence end up making their decisions based on who is cheap. Well, we all want to part with the least amount, but the most important thing is getting valuable services!
Spend your money wisely and do not make your decisions based on low price value or high price value. It does not mean that if the price is low, the services are poor; or if prices are high, the services are good.
Take the time to know exactly what they can offer at their set prices. Ensure that it is value for your money.
What SEO Tools does your SEO Agency use?
There are so many SEO tools present in the market. Different SEO tools offer different kinds of services. Therefore, the choice of SEO tool that an agency uses should be based on what goals you intend to achieve as a business entity.
For instance, SEO tools may play diverse roles as on-page optimization, off-page optimization or technical SEO functions.
This means that, in order to achieve the desired results or meet your goals, you have to ensure that the SEO agency uses the tools of experienced professionals in the industry.
In that case, if the SEO agency that you have on your list uses SEO manually, it is important that you keep a safe distance from them, as they may not be able to offer credible results. With such companies, you will not be able to hold them accountable for the outcome they give.
Alternatively, if the SEO agency that you are considering uses high-end and up-to-date SEO marketing tools to perform competitor analysis as well as to conduct their SEO audits, you can bet your money on them.
This is because you can ensure that they collect all the relevant data and conduct proper analysis prior to working on your website.
With such SEO companies, it will be easier to drive traffic, get more clients, high rates of conversions as well as generate more revenue.
Does your SEO Agency display Innovative Thinking and Approach?
Once you have all your needs, goals and requirements put together you should concentrate on other related things. One important area to assess is whether the company under consideration is able to put forth as many incredible ideas as they can for your business strategy.
In other words, the best SEO agency should be in a position to assess your needs and requirements and offer you unique and innovative ideas with respect to achieving business success.
SEO, like most digital marketing solutions, is a constantly evolving field of study. It is subject to and influenced by global changes. Tech giants like Google, Bing, Moz, Ahrefs, and others dictate these changes.
In other words, what might be relevant today might not be relevant tomorrow. It is a good idea to ask your agency on what blogs they read, or how they keep themselves updated.
A good digital marketing company that offers SEO services follows the best industry leaders like Moz, Ahrefs, Neil Patel, Google’s Pressroom and other credible actors.
With so many brands adopting the same SEO approach, an out-of-the-box approach to SEO is required. Your agency should be able to address this innovative approach.
Is your SEO Agency knowledgeable and experienced in SEO services?
When selecting the best SEO Company in India, it is important that you consider their level of experience and knowledge. Are the employees professional in imparting SEO services?
If you are a serious brand that wants quantifiable change, you have to go for an SEO company that has at least 3-5 years working experience in the field.
These days, there are lots of information online about such companies. Look out for the projects that they have on their portfolio as well as how they delivered these projects. Look out for their ratings and reviews in the market.
You do not want a company that has a reputation of offering bogus services to its clients. You want professionals who know what they are doing.
Those who take the time to understand your business needs and use their professionalism to help you realize your goals are the people you are looking for!
SEO Portfolio: Why is it important?
If you want to know a highly reputable company, you have to look at the number of clients they serve.
Think of it as a pastry store-if they serve very delicious pastries, they will have as many clients every time as they possibly can. This means that, if their services are good, they will never run out of clients to serve.
The best way to evaluate your SEO agency is by looking out for their client reviews to determine whether the company has a credible online reputation.
You could also ask for recommendations from friends and family who have used their services.
It is important to go to an SEO company that has nothing to hide. Testimonials you get from other people will help you make an informed decision. Just do not rush!
Does the SEO Agency have an SEO certification?
Digital marketing business requires certifications. If you are going to work with a professional, be sure to check whether they are qualified to deliver value to their clients.
In other words, if the SEO agency is good at what they say they do, then their employees should have certifications. For instance, they can have a Google Search Optimization Expert Certification among other professional certifications.
In most cases, the employees in an SEO agency should at least have a GA certification. Also, check whether the agency is a Google partner. This is because; only those who are professionals and have a good reputation in digital marketing have the partner badge.
Does the SEO Agency have a Content Writing Team?
Do you have an idea of the kind of content you require the SEO agency to be creating for your business?
Remember: content is the principle backbone when it comes to businesses driving traffic to their websites. You have to realize that some SEO companies do not want to spend money helping their clients come up with high-quality relevant content.
On the other hand, very good SEO agencies have an in-house team of skilled technical content creators. The content writing team works closely with the SEO team, and the result is always positive for the SEO project and the brand.
Always ask your SEO agency whether they have a content strategy for its SEO services. Typically, you should be able to get at least a blog every week.
This means that they should encourage you to create your own content and articles. If the aspect of content strategy never comes up, or they fail to respond when you bring it up, then you should run and not look back!
Content and SEO go hand in hand just like wine and cheese do. If there is a dearth of the right kind of content, SEO will not be effective.
Does your SEO Agency offer supportive Digital Services?
Most businesses often raise this question. When looking for SEO services, it is essential to know whether your SEO agency offers SEO as a standalone service or have other supporting services that may include; Paid search, Social media marketing, web designs among others.
A good company will offer many other services that work together. This will help to improve traffic and help keep consumers engaged.
It is always a good idea to collaborate with a 360-degree digital marketing agency. SEO, Content Marketing and Social Media Marketing are inter-related digital solutions. One cannot starkly improve if others do not support it well enough.
A complete digital marketing agency will be able to address concerns of SEO. They will do so by taking help from Content Marketing, and vice versa. This interplay between various digital solutions will bring about dynamism and innovation to your brand’s digital presence.
For example, if your Digital Marketing Agency, offers Content Marketing services, then it should have a good content writing team. The same team can help develop your SEO content. You get through professionals, and more importantly, peace of mind.
It is imperative that you try to avoid recruiting three different digital marketing agencies that offer three different services.
This will result in unavoidable coordination problems and be highly unaffordable for your business. An integrated agency will be more open to negotiations regarding pricing if it is billing you for multiple services.
What is the duration of the SEO Agency Contract?
This is something that most people do not mention at the very beginning. This is because; most companies want to be able to chain you to the ropes first before they can sign you up to their monthly retainer system.
With that in mind, it is important that you bear in mind that SEO is not quick magic tricks! It may take weeks-hell even months before it can start paying off.
Because of this, you have to be willing to make a commitment. This commitment should be at least for a couple of months before you can take further steps.
Brands and brand managers need to remember that SEO is a long-term investment strategy and not some magic trick. In our experience, we have seen marketing managers equate SEO results with follower and like campaigns on social media.
The two are entirely different. Growing something organically needs time, effort and careful planning. Results from SEO will not start showing immediately. Hence, brands need to be patient.
However, it also needs to be stated that SEO results do not take two years to start showing. If your SEO agency knows the best practices and approach, you will start seeing results after just six months.
Most agencies will speak about SEO as a long-term strategy. This helps them bind you to a contract for the next two years. As a brand, you should avoid falling into this trap.
You need to set certain goals and targets with your SEO agency. These can relate to traffic after six months, keywords of your brand that are ranking, and how you are performing on page search.
Other metrics like Domain Authority and Page Ranking can also be verifiers of whether the SEO strategy is performing or not. Setting targets are crucial to any engagement with your SEO agency.
SEO Agencies in India: The Biggest Problem:
One of the biggest problems that are associated with SEO agencies in India stems from credibility. Agencies operate in secrecy, often offering just one digital service but claiming to offer them all.
There is a lot of under-the-table kind of operations in the industry. Spurious agencies outsource work and live off cuts and commissions.
For example, if a particular agency wins a social media retainer for 1 lakh rupee a month. The agency outsources the work to smaller agencies for 50,000 while pocketing the rest of the amount.
There are also kickbacks and commissions that are paid. They are paid to marketing managers and brand managers by agencies in exchange for work. This is a widespread problem, which in turn, sacrifices quality, ethics, and festers like a disease within the industry.
It is very important to select a digital marketing agency in an honest and transparent fashion. If a brand is credible, avoids manipulative tactics, and avoids the problem, the agency will follow suit.
It is equally important to physically visit agencies and see the kind of work culture they have. You should also assess whether it resonates with the spirit of your brand or not.
A Young SEO Agency or an Old SEO Agency?
This is again a frequent topic of discussion. An old SEO agency will have the experience, portfolio and case studies to back their work. The chances of you going wrong with an older SEO agency is minimal.
On the other hand, an older SEO agency might not be able to be as dynamic or aggressive. If they have been successful following a pattern, they might want to keep doing that.
If that becomes the case, chances are that you might be stuck with that agency. This will be a difficult relationship, to say the least.
Contrarily, a younger digital marketing agency would be dynamic, aggressive, and innovative in its approach to SEO. They would go out of their way to help you; even by integrating a few other verticals of their digital services, (they might not even bill you for Content Marketing!).
However, they would definitely lack the portfolio and successful studies that come from experience. There might be a few positives, but that should not eclipse the negatives.
The Best SEO Agency in India: The Final Word:
The above are some of the critical questions that you have to assess before you can settle for a specific SEO agency.
Overall, the most important factor in choosing an honest company. Remember that SEO agencies should work as partners to your business, and because of this, they should take a special interest in helping you drive more traffic, make conversions, leads and turn more sales.
At the end of the day, you will have to decide what kind of an SEO agency you want. You can choose the pros and cons and decide accordingly.
If you need any further assistance in choosing the right SEO agency, hit us up in the comments section.