The sudden emergence of the COVID-19 pandemic deranged the global market in 2020. Naturally, the short-term effect of the same was pretty unpleasant. Many people lost their source of income while others tried to adjust to their new lifestyle. However, the segment of digital marketing jobs has improved to some extent since then.
But, how did such an impressive recovery occur?
For some people, it feels like solving an obvious equation. During the pandemic, most people stayed at their homes and tried to access everything online. Besides, many marketing companies tried to boost their web presence gradually as well.
Thus, such a change in consumer-seller behavior can create an ever-so-promising post-COVID scene for everyone.
But, we already know that life does not go so smoothly for anyone. True to this quote, several issues have arisen in the digital marketing ground as well.
So, how will they take care of the challenges? We shall take a look at the changes that occurred during the pandemic to learn its answer.
We will also talk about the new digital trends, which may help you adjust to the issues confidently.
How Has COVID-19 Changed The Course Of Digital Marketing Jobs?
As we have mentioned before, the pandemic has changed a typical consumer’s way of thinking. So, let’s learn a bit more about it.
Change: 1 – Knowing A Buyer Is Not Enough
Previously, most companies tried to understand their shoppers’ manners and launched marketing campaigns accordingly.
However, now, a Digital marketing consultant has to learn about consumer-based terms too. They need to converse more with them to gain the trust of their audience base.
For example, according to a report, consumers now focus more on their budget than experience. So, you must take this information into account before launching a product or service.
Change 2: Necessity Has Become A Huge Deal
There was a time when consumers used to hope that your company had something they wanted. They didn’t have any sound need or expectation from you.
But, the expectation in the world market has changed considerably. Now, everyone will expect you to have whatever your clients need.
Due to the ever-rising necessity, the consumer base will expect an anticipatory and smooth experience. So, you will need to greet them with a “one-step solution” approach.
Change 3: Importance Of The Consumer-Seller Trust
During COVID-19, many new buyers have joined the rally of online marketing. However, while some are familiar with it, others aren’t entirely aware of the prevalent practices.
This is where the trust issues come in.
Besides careful marketing, now, you have to create a warm relationship with your consumer.
But, how are you going to do so?
For example, you can offer a loyalty bonus whenever someone makes a significant purchase on your platform. In addition, you can provide discounts on their future buys or send them a gift.
You may use a transparent privacy control setting and offer more information on your organization. This way, it will be easier for you to increase the level of trust.
Using a more approachable customer service might also be confusing in this regard.
Post-Pandemic Trends In Digital Marketing Jobs That You Should Be Aware Of
When it comes to dealing with a considerable change, following the current trends is the safest bet. So, here, we have listed some points that may set the future of digital marketing jobs.
A somewhat foreign term – neuromarketing deals with analyzing a buyer’s emotional response to the unknown.
An ideal example of this practice is eye-tracking. It involves tracking an individual’s eye movements.
But, how will it be beneficial for you?
Firstly, it can help you understand where a user fixates their eyes on your website first.
You can also count how many times they are blinking while checking something. It may indicate if they are paying attention to something or not.
You might also employ this technique to learn someone’s emotional response to your ad campaigns.
By doing so, you can learn more about specific purchaser behaviors and improve your brand awareness accordingly.
B) Video Marketing
During the lockdown, we have seen people opting for video-based media more than anything else. It has helped them in gaining more and losing less.
But, this doesn’t come as a surprise, as almost everyone is using live-streaming services regularly. A mainstream example of video marketing is YouTube, where the ads have become a part of the overall experience.
However, this trend has been pretty common in services like Amazon, Netflix, Disney+ as well.
C) Conversational Marketing
Conversational marketing is a way of engaging consumers through real-time conversation.
A fitting example of conversational marketing is AI chatbots, which previously helped in support inquiries.
However, the newly-programmed chatbots can offer you a lot of information on relevant topics.
For instance, the wine bot of Lidl provides details of different types of grapes used to create wine. It also informs you about the best wine pairings to go for with something particular.
D) Mobile-First Marketing
In the modern world, most of us stay online almost throughout the whole day. The surprising factor is that most of them are mobile phone users.
So, if you want to increase your consumer base, creating mobile-friendly content will be a must for you.
Additionally, you may also try to improve your web design. For instance, you can correct the fonts, use well-edited images, etc.
A Digital marketing consultant may also ask you to use the Accelerated Mobile Page (AMP). It helps in loading the content quicker when someone clicks on them.
Inspiring Post-COVID Marketing Campaign Ideas
The post-pandemic era has already begun throughout the whole world. Almost everything is starting to come alive in late 2021.
So, why don’t you try to reorganize your brand awareness through brand-new marketing campaigns as well?
Here are some tips for you to follow!
- Invest a little bit in live events to capture the attention of your consumer base.
- Try different brand messaging (like using a nostalgic essence) to be a bit more empathetic.
- Don’t forget to push out various live videos of your product launches to attract buyers.
- Continue the path of social media marketing through YouTube and Tiktok.
- Optimize your local marketing strategies and run various campaigns along the way.
COVID-19 hasn’t entirely changed the future of digital marketing jobs. However, it has affected the older trends, improved some existing ones, and brought new changes. So, now, it will be on you to adapt to the new reality. Hopefully, this write-up has helped you to some extent in this regard. However, if you wish to share anything, be sure to comment below. We will be happy to hear from you.
Frequently Asked Questions (FAQs)
1) Will Digital Marketing Be An Ideal Career In The Post-Pandemic Era?
Since its inception, digital marketing has been growing consistently. The wage structure of the same is pretty standard as well. Additionally, many people have also begun using online services in the post-pandemic era. Thus, it will be an excellent option for anyone interested in digital marketing jobs.
2) Is the Future Scope Of The Digital Marketing Industry Desirable?
As per the Goldman Sachs report, the Internet Industry in India will be worth USD 160 billion. It is, essentially, thrice more than the current value of the market. So, the scope of the digital marketing agency will be broader in the future as well.
3) How Will The Core Of Digital Marketing Change In The Future?
As with almost everything else, artificial intelligence will influence the digital marketing industry as well. Additionally, the usage of machine learning technologies will increase too. It will primarily enhance the consumer experience by making the brand familiar with customer expectations.
4) What Are The Most Common Career Paths In Digital Marketing?
The career path in the digital marketing segment is pretty extensive. However, if you have any specifics in mind, you can choose from the following –
- SEO Marketing (such as SEO Manager, SEO Analyst, Digital Marketing Director, etc.)
- Social Media Marketing or SMM (Social Media Manager, Social Media Specialist, Communications Director, etc.)
- Email Marketing (Market Researcher and, Analyst, Email Marketing Specialist, Marketing Lead, etc.)
- Content Marketing (Content Strategist, Content Manager, Marketing Copywriter, etc.)
5) What Are The Important Skills To Know For Digital Marketing Jobs?
You will need to have a specific skill set to be successful in any industry. The same is true for digital marketing jobs as well. Here are a few common skills that you may need to prioritize in this regard –
- Competitive research techniques
- Brand image creating strategy
- Content marketing/writing strategy
- SEO (Search Engine Optimization)
- Advertising on Social Media platforms