The most glamorous event has already started this year. And everyone is really excited about it. Yes, you get that right; I am talking about IPL or the Indian Premier League. All the cricket fans waited for this tournament.
Players from different countries and regions come together in order to celebrate cricket. Every player enjoys every match without having too much pressure. They make extreme use of digital strategy in order to make the people keep talking about IPL.
If you pay a little more attention to the branding services that are being used for marketing IPL, you will get to learn a lot of things. The way all the teams are marketing about themselves along with their players is really impacting all their audiences on a higher level.
Tips To Kickstart Your Digital Marketing Strategy With IPL
Here are some of the tips on How to Create a Digital Marketing Strategy with IPL. All these strategies are being used in IPL, so you already know the outcome that you can get from each digital strategy.
Each IPL digital marketing strategy can really help you in engaging more audiences and also help you to be in the spotlight for a really long time. And once you get the position or the attention of the people, you will be able to figure out what needs to be done after that.
So let’s check the different types of digital strategy that are being used in the Indian Premier League or IPL.
1. IPL Itself Is A Marketing Stunt
The basic concept of digital strategy is understanding your audiences. Here in IPL, they utilize brands reputation management. In India, cricket is treated like a GOD. It does not matter what type of cricket match it is; people will see it with enthusiasm.
And during the months of April and May people stay in a holiday mode. Children also enjoy their summer vacation or generally do not have the burden of exams. All these things make this time most appropriate for the IPL.
So, in case you are planning for any event, make sure you are choosing the proper time. In case you are conducting any children’s camp in the month of February, almost no children will join.
2. Influencer Marketing
This IPL tournament also brings a high-class level of influencer marketing as a part of their digital strategy. You can see the entire team of RCB or Royal Challengers Bangalore is branding the products of Hewlett Packard of HP.
Just like this, Rohit Sharma, the captain of Mumbai Indians, is engaged with the marketing of the CEAT brand. This way, almost all players of the IPL teams are engaged with the influencer marketing stunt.
So, it is your responsibility to learn about influencer marketing from IPL. It is important to use the proper kind of influencer marketing at a proper time. This will make sure that your audiences are noticing this.
3. Behind The Scenes Live Images And Videos
In case you follow the social media pages of each IPL team, you will notice that there are a lot of live videos of behind the scene stories of players and teams. Let’s take an example of the IPL team KKR or Kolkata Knight Riders.
This team always has a Facebook live whenever they leave for the stadium before a match and also while returning back to the hotel after a match. People really like to know and see what players usually do before and after a match.
Posting attractive creatives and real-time pictures also make people think about the brand all the time. So, as a digital strategy maker, it is your responsibility to understand that people really want to see behind-the-scenes photos and videos.
4. Involvement Of Film Stars
We all know how glamorous IPL tournaments are. The reason behind this is that many of the teams are either marketed or owned by film stars. For example, Bollywood King Shah Rukh Khan and Juhi Chawla are the owners of Kolkata Knight Riders or KKR.
On the other hand, Preity Zinta owns the team Kings XI Punjab. Akshay Kumar is associated with the marketing of Delhi Daredevils. Junior Bacchan, Abhishek Bacchan is a supporter of Mumbai Indians.
These film celebrities also come to the stadium to watch matches and support their favorite team. So, connecting your brand with a film star will always work in your favor. You should include this digital strategy.
5. Social Media
Social media plays an important role in IPL. All the teams have their Instagram page, Facebook page, and also Twitter handle. So, you can see that no team is missing any chance to make their digital presence a part of their digital strategy.
They also post real-time photos, live videos, match updates, blogs, live scores, and many more. In addition to this, all the teams have their own websites. Here, they maintain each and every record, fixtures, and blog.
You can take a look at the website of Royal Challengers Bangalore or RCB. On this website, they have their merchandise, blogs, schedules, and many more. You will also get a live chat option on the website.
6. Trending Twitter Hashtags
We all know how popular this IPL event is, and everyone can not just stop talking about this. The media houses like NDTV, Cricbuzz continuously talk about the matches. They also analyze the pitch, talk about the players before each match.
And the hashtag starts trending on different social media platforms, especially on Twitter. You can check there are a bunch of hashtags that come in trend during every match, before, and after every match.
This is also another effective digital strategy to create a buzz about the event you are going to organize.
For your business or brand, you can implement each digital strategy that I have pointed out earlier from the IPL digital strategy. Always remember your basic intention should be connecting with more people. And in order to do that, you need to find out different digital strategies. You also can organize different types of content to attract the attention of your audiences.