7 Best Marketing Tools You Should Use in 2021 – A Complete Guide

By Shane Brown June 8, 2021 Form Image 599 Views

marketing tools

A marketer’s job entails generating leads, promoting products, and services, increasing sales, and boosting brand image through the use of various marketing tools and tactics. If you have a fantastic product or service concept, there are a plethora of low-cost, feasible-to-use tools available to help you reach new audiences and market your business. 

You must develop a business strategy that determines, engages, converts, and holds your targeted audience in order to develop your business. In this article, we have listed some of the best tools that could prove to be useful for your business strategies. 

What Are The Marketing Tools you should Try?

1. Hootsuite

Hootsuite is a top-rated social media management platform that allows marketers to manage all of their social media initiatives in one place. You can plan, create, and schedule all of your social media campaigns with relative simplicity if you have this digital tool on your side. 

Essentially, it acts as a central management system for all of your social media networks, allowing you to schedule posts ahead of time and to prepare all of your social media material for the future weeks or months in one sitting. Hootsuite can also help you manage your social media teams successfully. 

Individual team members can have varying permission levels, allowing you to restrict what they can access. At the team, organizational, social account levels, you can control permissions separately.

2. Mailchimp

Email marketing should be a component of your overall plan regardless of how big or little your company is. When a customer joins your mailing list, they’re welcoming you into their inbox right away. As a result, email marketing has a higher return on investment than any other marketing strategy. 

To get started with email marketing, you’ll need a solution that lets you collect emails, manage lists, send emails automatically or on a schedule, and track engagement. If you’re just starting out or running a small business, Mailchimp is a great option. In addition, Mailchimp now includes a plethora of new features and digital marketing tools.

3. Hubspot

HubSpot is a cloud-based software platform that helps businesses with customer service, lead generation, marketing,  sales, and CRM software. It has everything you need to grow your business and increase conversion rates. HubSpot is among the best marketing tools that also offer a number of free resources to assist small businesses with SEO, social media marketing, and marketing automation. 

The platform contains customized landing page templates, as well as other features such as live chat and user action events that help you increase engagement and convert more visitors into buyers

4. Google Analytics

Google Analytics is a free program that gives you useful information on who visits your website and how they interact with it. Here google gives you real-time information about your website and its visitors. We can see the number of visits, whether from PPC, organic,  or through referral websites, how long they stay, which stuff are the most trending, and where they arise, and a slew of other crucial analytical data points. 

It also works perfectly with Google’s other free products, which you’re probably already using. This works best when used in conjunction with Google Search Console, a free digital marketing tool that assists you in identifying and fixing problems with your website as well as optimizing it for visitors.

5. Ahrefs

While old-school SEO was all about the number of backlinks, new SEO strategies emphasize the creation of relevant, organic backlinks. Search engines will recognize how authoritative and trustworthy your website is if there are quality links connecting to it. Off-page backlink analysis is the foundation of your digital marketing approach for this reason. 

With Ahrefs, you can perform competitive analysis and see which keywords your competitors rank for in organic search results, come up with new keyword ideas, get instant access to your backlink data, find niche-relevant content, track your desktop and mobile keyword rankings, and be notified when one of your competitors gains or loses a backlink. Keyword research, website analysis, backlink profiles, rank tracking, and more are all included in this package. 

6.  Yoast

Because they have an exclusive free version, Yoast is one of the top digital marketing tools for optimizing content for SEO. Yoast will advise you where to put your keyword, how to make your content more readable, and, maybe most crucially, what you’re doing wrong so you can fix it. For a limited time, you can use Yoast’s free edition to familiarise yourself with the hallmarks and audit the content on your site.

Upgrade to the premium edition when you’re ready to increase your content even more. You may add related keywords, search for semantic keywords within the plugin, and get fast internal link suggestions, insights, and more with the commercial editions.

7. BuzzSumo

BuzzSumo assists you in determining whether material resonates with your target audience and thereby saves your company time and money. Its feature allows you to determine the most popular trending topics in your industry, as well as which ones are resonating with your target audience. 

It also allows you to obtain a detailed insight into how your competitors operate by studying what they’re publishing. With this data, your marketing agency can concentrate its content efforts entirely on what works, increasing your chances of reaching and converting your target audience. 

The Final Thoughts 

You must be intuitive, social media-handy, and resolute to succeed in today’s competitive digital marketing world. Every marketing expert must employ cutting-edge tools in the workplace. 

You must understand and apply a wide range of digital marketing tools in addition to learning all of the digital marketing tips and tricks. This will save you time and make your work more efficient. Although all of these tools are powerful, the ideal option relies on your requirements and wants. 

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Shane Brown

Shane Brown was born and raised in New York. He is a passionate blogger and chief blogging officer at He is the man behind Search Engine Magazine, a well-known SEO Magazine. Shane specializes in inbound marketing and creative sales copy.

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