Social Media Marketing

Do You Want To Be A Social Media Influencer: Here Are 5 Tools You Need

By Ejaz Ahmed June 23, 2020 Form Image 1089 Views

Social Media Influencer


  • Are you trying to explore a career as a Social Media Influencer and work with reputed brands and agencies?
  • Do you know how you can create social media-worthy content, which is of high quality and drives engagement?
  • Have you explored tools, which can help you when it comes to creating content, designing, video editing, etc.?

Being a social media influencer is not an easy job anymore. With so many influencers already there, the field can appear to be saturated. However, when it comes to brands, agencies, and businesses, the need for a credible social media influencer is always there.

The Coronavirus pandemic has ensured that brands are looking for a specific type of influencer. In very simple terms, brands are unwilling to spend so much money on big influencers. This means that nano and micro-influencers are always going to enjoy a popular status.

In this article, we look at how individuals aspiring to become influencers can still make their mark in the industry. We also look at the top five tools you need to become one.

Why being a Social Media Influencer can still be lucrative and desirable

Social Media Influencer

We are not going to state the obvious here. Nearly everyone knows the benefits, which come with being a social media influencer. In terms of pay, freebies, exposure, and repute, being an influencer is still very lucrative. However, what we are going to focus on are the differences, which can help you become successful as an influencer.

  • If you are looking to become a social media influencer, you need to focus on video creation. This means that you will need a strong focus on platforms like YouTube, Vimeo, and others.
  • This is in addition to the established platforms like Facebook, Instagram, Twitter, Snapchat, Pinterest, and others.
  • One more thing, which you need to focus on, is increasing your presence on search. This will help you increase your offering on both social media and search engines.
  • Hence, you need to have a blogging website, optimize it for SEO, and open up new revenue streams.

Your aim as an influencer would have to include cutting down costs, improving content quality, and increasing platforms. In the following section, we discuss the tools, which can help you get ahead of your competitors.

Top 5 Tools you need to become a Successful Social Media Influencer

1. SEO Tools-

SEO Tools

If you need to start a blogging platform, you need to make it SEO friendly. This means that the content, which is being created needs to be optimized for search engines. This will not only help you rank your content better, but also make you understand some finer aspects of digital.

You can always opt for free SEO tools, that will help you when it comes to keywords, topic research, content analysis, and so on. However, paid tools like Ahrefs, Moz, SemRush, and others offer much more value, data, and analysis for you to succeed.

Read more: 10 Essential SEO Ranking Factors You Need To Rank #1 in 2020

2. Content Writing Tools-

Content Writing Tools

Many social media influencers feel that content writing is not something, which they should pay much attention to. This is a wrong assessment to make, especially when you are also looking to start your own blog. Content writing tools can help you in this regard.

You need to optimize your content according to grammar and SEO at all times. Tools like Grammarly and Copyscape (along with SEO tools) can help you create attractively and search engine friendly content. Content is very important for a social media influencer.

3. Analytics Tools-

Analytics Tools

If you have even the faintest idea about digital, you will already know how important data is to your success. This is why a good understanding of how analytics works is critical for success. This involves both your performance on search engines as well as social media platforms.

Most influencers fall back on analytics, which is offered by social media platforms themselves. This is a great start. However, if you want to succeed, you need to start using specialized platforms like Buffer and Hootsuite to grasp data, publishing, and other functions.

4. Video Editing Tools-

Video Editing Tools

Video is going to be a major factor, which can help you become successful. This means that you need to put extra effort into video creation, video editing, and video distribution. This is not only for YouTube. This is also to boost your performance, on social media platforms.

You can always take help from reputed platforms like when it comes to downloading videos from YouTube or editing them easily. This will be a major asset when it comes to helping you create appropriate content that is of high quality and engaging nature.

5. Design Tools-

Design Tools

It is understood that the quality of your posts is essential if you want to enjoy success as an influencer. This is why the best influencers use credible design tools to help them create attractive and eye-catching content. You cannot post or create videos at all times. This is why your static posts need to be engaging as well.

Most social media influencers look to use Canva and Photoshop when it comes to the designing process. These platforms are easy to use and can be easily masters if you follow tutorials and other educative materials.


You will notice that right through the article, we have mentioned information, which is going to help you become self-sufficient. In the changed post-COVID 19 worlds, the charges commanded by influencers is going to come down significantly.

This means that influencers (even the top ones), will not be able to maintain their support teams and staff. Most of them will have to go solo or work with smaller resources. In this article, we have tried to offer a post-Coronavirus social media-influencing scenario.

This is why we have asked aspiring influencers to focus on their own blogging platforms. By extending your portfolio and presence, as well as bringing down additional costs, you can become an attractive option for brands and agencies looking for influencers.

This will also help you add to your digital marketing knowledge in many ways. You will understand the finer points of how search and social platforms work. At the end of the day, if you are a social media influencer who does not know how to convert YouTube to MP4, you should explore some other career options.

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Ejaz Ahmed

Part-time blogger, full time dreamer! Ejaz Ahmed likes to think about how technology will ultimately transform human lives for the better. He is deeply fascinated about using technology to democratise the spread of useful information on the internet.

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