1. Business Goals and Brand Personality
The first approach towards establishing your brand is understanding it better. At the end of this, we aim to be even better than your Marketing Head. Once we have established what your business is, the TG, the story, and your defined future, we take the ingredients and create your brand personality. Who should your brand target, what should your communication style be, the design language, the use of colours, etc.
2. Market and User Research
A fundamental step in our approach is undertaking extensive market research. This helps us identify the gold standards, competitors, allied industries, and how you should place yourself in the midst of it all. We also run beta tests, with users, asking for their opinion on a range of design and copy options. We internally test several designs and communication patterns across a wide cross section, before presenting it to you.
3. Setting the Visual Communication
The next step is creating a Logo for your brand along with other visual representations that you would require. We create several visual experiences for your brand’s marketing needs. Logo design and other visual design interpretations plays a big part in branding, so designers are recommended to pay big attention to its creative process. A well-thought logo is worth time investment.
4. Integration of Branding Across All Fields
Your branding has to be consistent across all domains, both physical, as well as virtual. We work with your outdoor advertising teams, social media agency, and Digital Marketing Company to ensure that the voice of your brand is consistent and uniform. We pay special attention to how the logo is being represented, the colour schemes when used in physical print, and your brand communication across all platforms.
5. Creative Strategy
Once we have set the foundations, the next step is to communicate and put out our word to the world. This is where we ideate on the Creative Strategy for your brand. In simple words, we try to narrate your story to the world. This happens through serious brainstorming sessions between our creative designers, copywriters, brand strategists, and sometimes, even our Marketing people get involved!
6. Rollout and Execution
We believe in a holistic 360-degree rollout of your branding simultaneously across all platforms- physical and virtual. Many brands start from one platform, and try and slowly reach out on others. This is a wrong approach. You need to create the biggest bang, at the right time and more importantly, all at once. The imagery, design and storytelling on the hoardings should complement the same on social media, your website, promotional materials and others.