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A great SEO strategy brings together the three Cs- Code, Content and Context.

The biggest learning from any SEO strategy is one that places more importance on the Story, the Brand, the Offering and the Reputation.

Our competitors and brands often miss the forest for the trees when they start prioritizing rankings and keywords. We believe that in addition to rankings and keywords SEO serves a far greater purpose for the brand, one that we at Viacon believe needs to be served.

Brand Story, Brand Creativity, Brand Matters!

SEO services is a business investment. One aspect of your overall marketing strategy and just like all the other marketing channels, it should be based on real consumer insights. As an SEO Services Company in Kolkata, Viacon has always worked with a ‘people over machines’ philosophy. Developing strategies based on the search behaviours of your customers.

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Project Analysis

Every new SEO Services Project starts with an in depth analysis of the current state of things. Our SEO Team of experts, always headed by a dedicated Team Head, robustly conducts this analysis. If we are building your website, rest assured: technical optimization - title tags, redirects, structured data, and all the good stuff - is baked into the process

Competitor Analysis

There are three reasons why competitor analysis is critical: You can find what they are doing well; you can find strategic advantages, and; lastly, you can find link opportunities. The first step of the process is to see what keywords your competitors are targeting. The second step involves looking at the keyword density. It gives us a sense as to how aggressive we need to be. There are many other steps, but we would want you to give us a call to know the situation better.

On-Page Optimization

On-page SEO Service is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO that refers to links and other external signals.

Off-Page Optimization

Off-page SEO Service(also called off-site SEO) refers to actions taken outside of your own website to affect your rankings within search engine results pages (SERPs). Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, credibility, trustworthiness and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively vouching for the quality of your content.

Reporting

At Viacon, we keep our clients updated with the latest and most technologically advanced SEO Reporting tools that are easy to understand, as well as visually appealing. Automated reports with KPIs, delivered on a scheduled basis is our hallmark. The Reporting helps the clients keep a tab on the successes or challenges that a campaign throws up, and is quite beneficial to them.

Re-Assessment

Once we have all the data and metrics at our disposal, we sit down with the client to evaluate the project, along with course correction if a need arises from the same. This is the stage where learning and feedback helps us optimise the process thereby enabling the client’s business to thrive more effectively

We are waiting for your challenge

Talk to us about your projects or Call to speak to our Experts.

The V Factor in SEO Services

Multidisciplinary Approach

Viacon’s SEO team embraces a multidisciplinary approach to ensure high visibility of client digital properties

Maximizing Exposure

We seek to maximize exposure in Google as its algorithm evolves, increase visibility in secondary search engines, and also in the emerging class of voice-activated and text-activated agents.

User-Centric Approach

We embrace a user-centric approach to SEO Services: by understanding users and their search patterns, we can ensure user needs are met by prominent exposure to relevant brand content.

Effective Search

We ensure web pages are properly coded; content is structured and organized properly, with the correct information architecture; the right content is created and distributed based on appropriate search queries.

Integration with Inbound Marketing

Our SEO Services strategy is fully integrated with the client's other inbound marketing strategies, creating a coherent approach to traffic generation.

Transparency and Honesty

But what really sets us apart is our desire to take SEO Services to the next level- we aim to provide an unprecedented level of transparency, while securing a healthy return on your investment

Some of Our Work

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We Create Assets

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